- Published :January 07, 2020
- Client :Cake Home - Lijo George
- Category :Web Development
- Website :https://cakeshome.in/
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Cake Home is a premium production unit Bakers from Cochin. Premium quality, competitive pricing, and production of large volume in a short period are some of our unique features. We promote a healthy food habit that is beyond just solving people with the sweetness of celebrating life; With its culture, people, flavours, and tastes. We realize that our products are not only part of our customer’s culture and traditions but most importantly, part of their lives. We are humbled by this thought and this fuels our passion to serve the best in the cake industry
The discovery process was a very important first step in achieving a successful redesign of Cake Home’s website. To ensure the new site will be an accurate reflection and representation of the brand, we conducted an in-depth analysis of their current site and interviewed their team and key stakeholders to identify the frustrations with their current site and the priorities for the redesign.
The biggest challenge with their current site was that it didn’t reflect the quality or the artisanship of their produce. Being the world’s leader and expert in the field, this was a very important aspect to prioritize in the strategic planning of the new design. Other key takeaways from the discovery meeting was their desire to increase brand awareness, showcase current career opportunities, and display the global reach of their products.
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