- Published :December 16, 2022
- Client :Kernal Trading Private Limited
- Category :Web Design, Web Development
- Website :http://www.kernaltrading.in/
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“ORGANIKA” Brand of coconut oil is produced by Kernal Trading Private Limited from copra of the finest quality, directly procured from coconut growers through contract farming in Kerala & Karnataka – the land of coconuts. The copra thus procured is processed using the most modern technology. In the selection and processing of copra, Kernal Trading Private Limited employs strictly follow quality control measures to ensure product superiority and purity to retain the original aroma and flavour of coconut oil for a long period.
Kernal Trading Private Limited has oil extraction factory at Mangalore which is close to Kerala – the land of coconuts with a capacity in production of Ten Thousand litres per day.
“ORGANIKA” Brand of coconut oil is known for its quality, purity, longer shelf life and reasonable price. “ORGANIKA” is available in bottles and polythene pouches of 500 ml and 1000 ml. Secondary packing is done using 3/5 ply corrugated cartons, as per specifications.
The discovery process was a very important first step in achieving a successful redesign of Kernal Trading’s website. To ensure the new site will be an accurate reflection and representation of the brand, we conducted an in-depth analysis of their current site and interviewed their team and key stakeholders to identify the frustrations with their current site and the priorities for the redesign.
The biggest challenge with their current site was that it didn’t reflect the quality or the artisanship of their produce. Being the world’s leader and expert in the field, this was a very important aspect to prioritize in the strategic planning of the new design. Other key takeaways from the discovery meeting was their desire to increase brand awareness, showcase current career opportunities, and display the global reach of their products.
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